Talking Clean in a Dirty World

How Tiny Hooks Make Big Dirt Disappear * Clean Better, Faster, and Safer with George Keene Keene

Microfiber cleaning products have revolutionized the way we clean our homes and workplaces.
In this episode, host Dave sat down with George, the owner of Microfiber and More and a veteran in the cleaning industry, to discuss the science, benefits, and best practices for using microfiber tools.
Drawing on over 55 years of experience, George shared actionable insights and innovative solutions that can help anyone—from professional cleaners to homeowners—achieve a cleaner, healthier environment with less effort.
Below, we break down the main themes and expert tips from the episode, offering in-depth advice and practical recommendations to help you get the most out of your microfiber cleaning products.
Understanding Microfiber: Why It Works
What Makes Microfiber Unique?
Microfiber Structure: Microfiber is made up of countless tiny synthetic fibers, each with microscopic hooks. When dragged across a surface, these hooks grab and pull dirt, dust, and even bacteria away.
Dual Action: The unique texture of microfiber not only picks up grime but also releases it easily when rinsed or laundered. Unlike cotton or other textiles that trap dirt, microfiber sheds debris, ensuring each use is as effective as the last.
Tactile Feedback: Some people initially dislike the slightly rough feel of microfiber, but this texture is exactly what makes it so effective at cleaning.
Expert Insight:George emphasizes that the right kind of microfiber is essential for both grabbing and releasing dirt. This ensures you’re not just moving dirt around but actually removing it from your environment.
How Microfiber Works (00:00:00) George explains that microfiber is designed to grab, hold, and then release dirt, which is key to effective cleaning.
The Scrubber Microfiber Cloth (00:02:08): A dual-sided cloth is introduced: one side for scrubbing tough dirt, the other for wiping surfaces clean.
Color-Coding for Cleaning (00:02:55) The importance of using different colored cloths for different areas, like red for bathrooms, to prevent cross-contamination, is discussed.
The Microfiber Tube Mop (00:03:42) A durable tube mop is showcased, featuring a long-lasting design and a scrubber headband that outlasts traditional mops.
Tips for Using the Tube Mop (00:04:58) George demonstrates how to offset the mop head on the gripper to utilize all sides of the scrubber headband effectively.
The Baseboard Cleaning Tool (00:05:43) A new pad for a standard frame is introduced, designed to clean baseboards and tight corners without scratching surfaces.
Upcoming Showcase Events and Free Gifts (00:07:12) The host lists dates for upcoming shows where attendees can get free, color-coded microfiber cloths for different cleaning tasks.
Semi-Disposable Pop-Up Cloths (00:08:36) New, less expensive, laser-cut microfiber cloths are packaged in a pop-up box and can be laundered up to 200 times.
George's Experience in the Cleaning Industry (00:10:45) George shares that he has been in the cleaning business for 55 years and has owned Microfiber and More for 18.
 
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Will Robots Steal Your Janitorial Job? Gausium Explains

In this episode, Tim and Terry discuss the latest advancements in autonomous robotic cleaning machines for commercial and industrial spaces.
They discuss the evolution of floor scrubbers and sweepers, emphasizing their reliability, ease of use, and strong return on investment.
The conversation covers how these robots are designed from the ground up for autonomy, their ability to navigate obstacles, and their effectiveness in solving labor shortages.
The experts also address common concerns about cost, programming, and safety, highlighting real-world applications and upcoming demonstrations in Orlando and Tampa Bay.
 
Tools and Technologies"Omni Scrubber 50": "00:00:00""Phantom Robot": "00:00:00""Beetle Robot": "00:00:00""Combo Scrubber Sweepers": "00:03:19""3D Lidar": "00:08:08"
https://catalog.gemsupply.net/CatalogSearch.aspx?Value=GAUSIUM
 
Events"Orlando Event": "00:05:21""Tampa Bay Area Event": "00:05:21"
Concepts"Mapping and Repeating Technology": "00:04:44""Spark Cleaning Mode": "00:07:30""ROI (Return on Investment)": "00:09:10"
 
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Hands-On, Dirt-Off * Hydro Master’s Roadshow Rolls Into Town at GEM Supply

Welcome to the Hydro Master Roadshow, a nationwide tour that brings hands-on demonstrations and training to carpet-cleaning professionals.
Shawn Biallison, along with Mark Haskins from GEM Supply & Dave from the Academy of Cleaning Excellence, discusses upcoming Florida events in April. 
These events will include live truck mount demonstrations in Clearwater, a two-day IICRC training in Orlando, and an informal gathering at GEM Supply.
Mark shares Hydro Master's history, emphasizing durability, reliability, and innovation.
The Roadshow offers professionals rare hands-on experience with equipment, personalized expert support, and valuable business insights, catering to cleaners of all experience levels.
 
You can RSVP for the Tampa Bay: https://events.humanitix.com/hydramaster-showcase-clearwater-4-20-26
Orlando Showcase link is here: https://events.humanitix.com/hydramaster-showcase-orlando-4-23-26
 
Register for the IICRC class here: https://events.humanitix.com/iicrc-carpet-cleaning-technician-cct-orlando-4-21-22-26
 
Table of Contents
The Power of Hands-On Learning
Why Equipment Matters: Durability, Reliability, and Innovation
Comprehensive Training: Beyond the Demo
Personalized Support and Networking
Choosing the Right Equipment for Your Business
Overcoming Common Industry Challenges
Maximizing Your Roadshow Experience
Final Thoughts: Investing in Your Future
 
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From Sanding Nightmares to Coating Dreams: Gym Floors Made Easy with Essential & GEM Supply

Essential Industries, a family-owned polymer manufacturer with over 100 years of history, focuses on its Sport Kote PC gym floor coating line in this podcast.
They explain how the innovative process eliminates sanding, significantly reducing refinishing time, with a full gym floor completed in approximately five hours.
The conversation covers the transition from oil-based to water-based coatings, maintenance practices, and ongoing care options like burnishing.
The hosts also announce upcoming Florida workshops in April, where attendees can watch live demonstrations and learn Essential Industries' efficient gym floor refinishing techniques firsthand.
RSVP for the workshops & showcases here: 
https://collections.humanitix.com/essential-industries-showcases-26
 
Preparation & Demonstration Details (00:02:45)
Tools & Techniques (00:03:54)
Company History & Product Durability (00:04:53)
Old vs. New Methods (00:06:00)
Water vs. Oil Base & Floor Types (00:07:04)
Care & Upkeep (00:07:55)
Auto Scrubber Use & Water Concerns (00:08:46)
Dust, Tack Ragging, & Airflow (00:09:47)
Drying Times & Workshop Schedule (00:10:41)
Closing & Contact Information (00:11:47)
 
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The Cleanest Conversation You’ll Hear Today with Gisela from TORK!

Gisela & Dave discuss Tork, the world's leading professional hygiene brand operating in over 110 countries.
Gisela highlights Tork's innovative dispensing systems, including the Peak Serve and Peak Serve Mini, known for their high capacity and sleek design.
A newly launched battery-operated Peak Serve dispenser, offering up to five years of battery life, is also introduced.
The episode covers Tork Vision Cleaning, a smart technology platform boosting cleaning efficiency by 20%.
Listeners are invited to attend interactive showcases across Florida in late March and April to experience the products firsthand.
 
Want to find out about TORK follow this link: https://catalog.gemsupply.net/CatalogSearch.aspx?Value=tork
RSVP for the showcases here: https://collections.humanitix.com/tork-showcases-26
 
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Ditch the Chemical Circus: Streamlining Cleaning with Proxy HDOX

In this episode, Dave sits down with Mike Seebeck from Earth Laboratories to chat about their innovative cleaning products—especially Proxy HDOX, a powerful, concentrated cleaner and infection-control solution.
Mike shares how Proxy HDOX stands out for its impressive safety profile, versatility on a wide range of surfaces, and its ability to streamline cleaning routines by replacing multiple chemicals. 
The conversation also touches on some great complementary products, like a VCT floor maintainer, the Formula 14B demineralizer, and a hardworking degreaser.
Plus, Mike announces a series of upcoming one-hour workshops in Orlando, Clearwater, Ocala, and Jacksonville, where he’ll demonstrate these products in action and share the latest research on indoor air quality.
Throughout the episode, Dave and Mike highlight the importance of improving safety, reducing chemical use, and creating healthier environments in all types of facilities. Don’t miss this insightful discussion on making cleaning simpler, safer, and more effective!
 
RSVP here: https://collections.humanitix.com/peroxy-hdox-showcases-26
 
**Introduction to Workshops and Proxy Stocks (00:00:21)**
**Product Safety and Versatility (00:01:22)**
**Simplifying Cleaning Processes (00:02:26)**
**Showcase and Workshop Dates (00:03:41)**
**Correction of Workshop Dates (00:04:21)**
**Other Cleaning Products Overview (00:04:40)**
**Formula 14B and Its Uses (00:05:33)**
**Degreaser Introduction (00:06:22)**
**Product Versatility in Demos (00:06:57)**
**Reducing Chemical Use and Hazards (00:07:33)**
**Fragrance-Free and Indoor Air Quality (00:08:37)**
**Workshop and Onsite Demo Opportunities (00:09:33)**
**Importance of Cleaning for Health (00:10:48)**
**Workshop Recap and Closing (00:11:49)**
 
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DRYFT into the Next Inovation of Cleaning

Just dropped a deep dive into the Dryft—the world’s first motion scrubber dryer! 🚀 Discover how this game-changing cleaning machine is transforming floor care with its unique S-motion and edge-to-edge scrubbing.
Ready to clean smarter?
Tune in now! 🎧✨
Curious about how a 22-pound machine can clean up to 12,000 sq ft on a single charge? ⚡🔋
We break down the Dryft’s battery life, water efficiency, and ergonomic design that’s making waves in commercial cleaning.
Don’t miss this episode! 🧼🧹
From quick maintenance hacks to upcoming telematics and subscription models—this episode covers it all! 🔧📲
If you want to know how the Dryft is redefining cleaning efficiency and serviceability, give it a listen! 🎙️
How much time and effort could you save if your cleaning tools covered every inch of your floors in one pass instead of multiple? 🤔🧽
What do you think: Would you prefer owning a cleaning machine outright or subscribing to a service that handles maintenance and parts for you? 💸🔄
 
What to pick up a unit, go over to
https://catalog.gemsupply.net/p/MS-040-01/MotorScrubber-DRYFT-S-Motion-Scrubber-Dryer/
 
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Clean Freaks Unite: Why Your Disinfectant Needs a Makeover with EnvirOx

Envirox unveils its evolution from H2 Orange 2 to the new cleaning product, OxiGenesis.
Brad & Dave discuss the technology behind these hydrogen peroxide-based products, emphasizing safety, efficacy, and environmental responsibility.
The conversation covers the product’s multi-dilution system, cost-effectiveness, and suitability for various markets, including healthcare.
Envirox’s experts highlight the advantages of OxiGenesis, including improved stability, user-friendly dispensing, and fragrance options, while reaffirming the company’s commitment to innovation and to simplifying cleaning processes for diverse facilities.
 
Tools and Products
"H2 Orange 2": "00:00:00"
"OxiGenesis": "00:11:02"
Concepts and Technologies
"Hydrogen Peroxide Technology": "00:11:02"
"EPA Approval": "00:01:08"
Dilution System
"YBR Dilution System": "00:04:11"
 
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